Handcrafted

[jesse_dylan]

We've come to such a standardized, rote, factory-driven spot in society, that to make something stand out as unique, we now call it "handcrafted." It brings about the image of a craftsman, instead of a machine, someone getting in there, knuckles white, sweat on the brow.

But do you really want that when it comes to food? Handcrafted Coffee. Handcrafted Burgers. I've gone through my entire life trying to keep food out of my mouth that people have put their hands on. Now I need to pay extra for handcrafted food, food that people have specifically put their hands on for an upcharge. It's just come full circle.

Comments

[zesty_pinto]

I thought "artisanal" was the equivalent, tbh. I think the whole "homemade" prefix is BS for food in general, it's like saying "all natural" or "chemical" for ingredients. Technically, carbon is natural. Technically, water is a chemical.