VEVO, and videos for 50 year-old songs, and why they always star girls in their 20s

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This is a George Harrison song from 1970. It's a good one, off a good album. I've always thought it was lavishly overproduced and far too busy-sounding and full of reverb.

However, this video is not from 1970. It is clearly a video made very recently.

How would you like to be the person tasked with coming up with and shooting a new music video for a 50 year-old song that a lot of people think is some of the best music ever written? A video for a song written by a Beatle and produced by a famous R&B producer?

I wouldn't like it. I'd be scared. But this person seems to have just taken the piss, because this video seems to have absolutely nothing to do with the song. It's just a pretty girl in her 20s dancing around. "I got nothing," they said, threw up their hands, and cast their model/dancer girlfriend to just jump around with her legs and ass coming out the sides of her flowy skirt.

A 50 year-old song with a brand new video starring a 20 year-old girl. It just all strikes me as so strange.

Well, that's VEVO for you. They are all over YouTube, pumping out videos for songs. What are they? Who are they? I don't know. The internet doesn't seem to know. Maybe no one cares. Maybe the point is just to get the music onto YouTube and to have a video, any video, to go with it.

I feel like I could have made a better video for this song than they did, but I'm not an attractive 20 year-old girl, either.

Who is the video for? I don't think the demographic interested in this song looks 20 or can dance like that. Are they trying to attract new audiences?

I just don't get it. What was the thought process? Who thought it? How did it happen? The world is not run by 20 year-olds, but from our media, you'd sure think it was.